What Brands Are Owned by Mercedes

What Brands Are Owned by Mercedes? A Quick Guide to the Luxury Automaker’s Portfolio

Mercedes-Benz is a brand that has been synonymous with luxury and high-end automotive engineering for over a century.

As an automotive brand that has its roots in Germany, Mercedes-Benz has expanded globally and has become a household name.

The brand is known for its luxury vehicles, commercial vehicles, and automotive technology.

In this article, I will explore the different facets of the Mercedes-Benz brand and answer the question of what brands are owned by Mercedes.

Mercedes-Benz is a subsidiary of Daimler AG, a German multinational automotive corporation that owns several other brands.

It is interesting to note that Mercedes-Benz was not always a standalone brand but was a result of the merger of Daimler-Motoren-Gesellschaft and Benz & Cie in 1926.

Today, Mercedes-Benz is one of the best-known and longest-standing automotive brands in the world.

The brand has a reputation for producing high-quality luxury vehicles that are both stylish and technologically advanced.

In this article, I will delve into the various brands owned by Mercedes and how they contribute to the overall success of the company.

The brands Mercedes owns are:

  • Mercedes-Benz
  • Mercedes-AMG
  • Mercedes-Maybach
  • Mercedes-EQ
  • Mercedes-Benz Mobility


Mercedes-Benz catalog

Mercedes-Benz is a well-known automotive brand that has been around for almost a century.

As a subsidiary of Daimler AG, Mercedes-Benz is headquartered in Stuttgart, Germany. The brand was founded by Karl Benz and Gottlieb Daimler, who were pioneers in the automotive industry.

Mercedes-Benz is known for its luxury vehicles, innovative automotive technology, and high revenue and market share.


The history of Mercedes-Benz dates back to 1926 when Daimler-Benz was formed as a result of the merger between Daimler-Motoren-Gesellschaft and Benz & Cie.

The first vehicles were sold by Daimler-Motoren-Gesellschaft, which had been founded in 1890, but not under the name Mercedes.

The name Mercedes was adopted in 1901 after the daughter of one of the company’s major customers.

READ ALSO: What Brands Are Owned by BMW? A Quick Guide

Automotive Technology

Mercedes-Benz is known for its innovative automotive technology.

The brand has been at the forefront of many technological advancements in the automotive industry, such as the first diesel-powered passenger car, the first car with a crumple zone, and the first car with airbags.

Mercedes-Benz continues to innovate with its use of electric and hybrid technology, as well as its advanced driver assistance systems.

Revenue and Market Share

Mercedes-Benz is one of the most successful automotive brands in the world.

In 2020, Daimler AG’s revenue reached over 154.3 billion euros (around $185 billion USD), with Mercedes-Benz being a major contributor to this revenue.

The brand also has a significant market share in the automotive industry, with a global market share of around 2.4% in 2020.

Overall, Mercedes-Benz is a brand that has a rich history, innovative automotive technology, and high revenue and market share.

As a wholly-owned subsidiary of Daimler AG, Mercedes-Benz continues to be a major player in the automotive industry with its luxury vehicles and commitment to innovation.


Mercedes CLA 45 AMG
Mercedes CLA 45 AMG

Mercedes-AMG is a wholly owned subsidiary of Mercedes-Benz AG and has been since 2005.

AMG models typically have more aggressive looks, better performance, better handling, better stability, and more carbon fiber than their regular Mercedes-Benz counterparts.

Mercedes-AMG represents the top models in the Mercedes-Benz portfolio, and they can be ordered directly from Mercedes-Benz dealers.

Performance Vehicles

Mercedes-AMG is known for producing high-performance vehicles that are designed to provide the ultimate driving experience.

Some of the most popular Mercedes-AMG models include:

  • Mercedes-AMG GT
  • Mercedes-AMG C63
  • Mercedes-AMG E63
  • Mercedes-AMG S63
  • Mercedes-AMG G63

These vehicles are designed to provide exceptional performance, handling, and speed, making them a favorite among car enthusiasts.

When it comes to performance vehicles, Mercedes-AMG faces stiff competition from other luxury automakers.

Companies like BMW, Lexus, and Audi all have their own high-performance divisions that produce vehicles that are comparable to those produced by Mercedes-AMG.

However, Mercedes-AMG has managed to maintain its position as a leader in the performance vehicle market by continually innovating and producing vehicles that are both powerful and luxurious.

Jeep, Acura, Infiniti, Alfa Romeo, and Fiat Chrysler Automobiles all produce high-performance vehicles, but they have not been able to match the success of Mercedes-AMG.

Overall, Mercedes-AMG is a leader in the performance vehicle market, and their vehicles are highly sought after by car enthusiasts around the world.


Mercedes car interrior

Luxury Vehicles

When it comes to luxury vehicles, Mercedes-Maybach is one of the most recognizable brands in the world.

As a sub-brand of Mercedes-Benz, it is known for producing some of the most luxurious vehicles on the market.

Mercedes-Maybach vehicles are often favored by celebrities, politicians, and other high-profile individuals who are looking for the ultimate in luxury and comfort.

Mercedes-Maybach offers a range of luxury vehicles, including sedans and SUVs. The Mercedes-Maybach S-Class is one of the most popular models, offering a spacious and luxurious interior, advanced technology features, and a powerful engine.

The Mercedes-Maybach GLS is another popular model, offering a spacious and comfortable ride, along with advanced safety features. In terms of ownership, Mercedes-Maybach is owned by Mercedes-Benz, which is in turn owned by Daimler AG.

Daimler AG is a German multinational automotive corporation that also owns other well-known brands such as Freightliner, Western Star, and Mitsubishi Fuso.

When it comes to competition, Mercedes-Maybach faces competition from other luxury brands such as Volkswagen’s Bentley, Ford’s Lincoln, Cadillac, BMW’s Rolls-Royce, and others.

However, Mercedes-Maybach has managed to maintain its position as one of the top luxury brands in the world, thanks to its commitment to quality, innovation, and customer satisfaction.


Charging electric cars

Mercedes-EQ is a series of battery-electric vehicles manufactured by Mercedes-Benz. The first model was previewed at the Paris Motor Show in 2016 with the Generation EQ concept vehicle.

Mercedes-Benz intends to produce ten EQ models by 2022, three of which will have the Smart brand, representing between 15% and 25% of the company’s global sales.

Electric Cars

Mercedes-EQ is Mercedes-Benz’s brand for electric cars. The brand’s portfolio offers electrified alternatives in every segment as early as 2022.

With this, Mercedes-Benz is taking a decisive step towards a climate-neutral future.

The EQ models are designed to be luxurious, high-performance electric vehicles that offer a range of up to 700 km (435 miles) on a single charge.

Mercedes-EQ is a direct competitor to Tesla, which has been leading the electric car market for years. Mercedes-Benz is also competing with other car manufacturers such as Volkswagen Group and Ford Motor Company, which are also investing heavily in electric vehicles.

Mercedes-Benz CEO OLA Källenius has stated that the company is committed to becoming a leader in the electric car market.

He has announced that Mercedes-Benz will invest more than €10 billion ($11.8 billion) in the development of electric vehicles by 2025.

This investment will help the company to produce electric cars that are more affordable and accessible to a wider range of consumers.

Mercedes-Benz Mobility

Mercedes Benz on Road

Mercedes-Benz Mobility AG is a subsidiary of the Mercedes-Benz Group that focuses on providing financial and mobility solutions to make everyday life easier for its customers.

The company offers a range of services such as leasing, financing, insurance, and fleet management for both passenger cars and commercial vehicles.

Here are some of the services offered by Mercedes-Benz Mobility AG:

Mercedes-Benz Bank

Mercedes-Benz Bank is a financial institution that provides a wide range of financial services such as savings accounts, loans, and credit cards.

The bank is focused on providing its customers with flexible and innovative financial solutions that meet their individual needs.

Mercedes-Benz Bank is one of the leading automotive banks in Germany with over one million customers.

Mercedes-Benz Financial Services

Mercedes Benz driving

Mercedes-Benz Financial Services is a subsidiary of Mercedes-Benz Mobility AG that provides financing and leasing solutions for both passenger cars and commercial vehicles.

The company offers a range of financing options such as hire purchase, lease purchase, and operating lease.

Mercedes-Benz Financial Services also provides insurance solutions to protect its customers from unexpected events such as accidents, theft, or damage to the vehicle.


Athlon is a subsidiary of Mercedes-Benz Mobility AG that specializes in providing fleet management solutions to businesses.

The company offers a range of services such as vehicle leasing, maintenance, and fuel management.

Athlon also provides its customers with innovative solutions such as telematics and mobility cards that help them manage their fleets more efficiently.

Overall, Mercedes-Benz Mobility AG is a leading provider of financial and mobility solutions that help its customers manage their everyday lives more efficiently.

Whether you are looking for a new car, need financing or leasing solutions, or want to manage your fleet more effectively, Mercedes-Benz Mobility AG has the expertise and experience to help you achieve your goals.

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